What is Beauty? They say it’s in the eye of the beholder, but what limits true beauty from entering the eye?

The world we live in is constantly defining this element of living that should be free to roam and live uncaged by definition. If Beauty were something to be discovered new each day, not created from reference points of what was beautiful yesterday; If Beauty itself was not shackled by right and wrong or good and bad, how much more could we receive from it?

Sarah Grandinetti grew up with a special connection to beauty. At a young age, Sarah participated in print modeling for a short time. This career was cut short because the photographers could never coax Sarah out to set because she was having too much fun in the hair and makeup room. She was always amazed at the artistry associated with playing with ones beauty.

If someone had asked Sarah or her parents at the time if they thought she might grow up to be Celebrity Hair stylist and Owner of her own Salon, they all would’ve shook their heads no. She always was a leader, so, “owner” of something would have been fitting but it wasn’t obvious that the Beauty Industry would someday call Sarah’a name. She always had a capacity to see the beauty in everyone she encountered, but it wasn’t from a desire to play dress up and change something about them with hair or makeup. She just looked from a different place that wasn’t obvious to others.

After choosing a career in the beauty industry, Sarah was confronted by an industry filled with competition and comparison. Whether it was stylists competing with each other to win a client or clients comparing themselves to the latest cover of Vogue, it was everywhere. Luckily, Sarah had developed the love of the artistry of hair, so she was able to not let it stop her.

After years of developing her skills as a hair stylist, even spending a few years as a National Color Educator for John Paul Mitchell Systems, Sarah chose another path that would compliment the current path quite beautifully. She became a Certified Facilitator for Access Consciousness.

Access Consciousness gave Sarah the tools to support her clients in a totally different way. Working behind the chair is a lot like working across from a sofa where therapists see their clients. Women and men feel safe to reveal just about anything to their stylist as if it was their monthly counseling session. Sarah actually always loved the vulnerability that was so present with people… whether it be about what was going on in their lives or it be about what they see in the mirror, there was an openness that was available to be and hold a space for.

Shortly after becoming a Certified Facilitator, Sarah teamed up with another CF and created an online movement called #IamBeauty.

It started as a 30 Day online challenge that invited people to look at their outer beauty from a new place and transformed into live classes that would end up being facilitated in places like London, Vancouver, New York City, Mumbai & Sao Paolo, Brazil.

After owning her hair salon in Los Angeles for 12 years, Sarah started to ask questions about what she truly desired to create in the world. When the 2020 Corona Virus Pandemic came on the scene, Sarah knew that this was the Universe showing her that NOW was the time. She chose to close up shop on a business that she loved and go toward what was calling her name louder now… contributing to changing the world on a wider scale.

“The more I acknowledge other women's beauty, and choose to receive from that beauty, the more beautiful I’ve become and the more beautiful they feel and the more of my being I have access to. That's the ‘being you’ part of the Being You Beauty classes, the more you acknowledge the beauty around you without judgement, the more you get to be you.” - Sarah Grandinetti

Being You Beauty is an invitation to change the world.

This class invites the energy of oneness. Undefining one of the elements that separates us. We are taught to find what is beautiful through media and then judge ourselves by that impossible standard. We learn to judge those that fall into that “beautiful” category as having it easy, not working hard enough, or even make them prove that they can also be kind.
We use the color of our skin as another excuse to separate, or in the same vein “find our people”, instead of celebrating the beauty in our difference.

Today’s world and how it shows us what is and is not beautiful is having our kids grow up with an inherent sense of judgment of them, their bodies and their beauty (or lack there of in their point of view). It’s time we start to change it… by changing our points of view that limit us from finding the beauty in everyone and everything.

"You can choose to see beauty everywhere, however it is what you have decided is beautiful that limits you from seeing you as beautiful” - Sarah Grandinetti

Whether you wear a bare face or a full face of makeup, you are invited to this conversation. YOU create this as a possibility

Whether you’re a woman seeking a different possibility other than self judgement, or you’re a man that thinks he doesn’t have anything to add… YOU invite a deeper conversation.

Whether you believe “beauty” to be superficial or you wear a different shade lipstick each day of the week,. YOU matter to this change.

Please join us in removing beauty as a limitation and instead acknowledging it as a celebration.

Being You Beauty

January 23rd, 2022

Register for the class

What Else Is Possible?

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